New signs in Tulsa cost $5,000 each
From Sunshine Review
30 September 2008 Drivers in downtown Tulsa will now have an easier time finding their way around - unfortunately it will come with a very high price tag.
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Way Finding System
The city's new sign program, dubbed the "Way Finding System," set up 148 new signs around downtown. They range from showing where parking is to leading the way to the BOK Center. The cost? Nearly $740,000. That comes out to $5,000 for each sign.[1]
3rd Penny
Funding for the project was done through the 3rd penny sales tax program in 2006. Designs were discussed with a series of downtown and city leaders before the city worked with Corbin Design on sign design and placement. Mary Lou Piehl, project manager for Corbin Design, said that the new program "will really help with the influx of visitors downtown." On top of that, Clint Douthitt, a designer for Corbin Design, said that aluminum signs will not rust and be easy to change.
Setting the Standard
The Way Finding Program is said to have set the standard if officials decide to expand the program to other parts of the city. Downtown Tulsa Unlimited President Jim Norton declared, "It takes time to get people to believe in the plan, and once public projects start being implemented like the Convention Center redo you'll see the private sector follow."

