Public Service Announcements
From Sunshine Review
A Public Service Announcement (or PSA) is an advertisement/marketing campaign designed to educate the public about a specific topic or issue and then broadcast via a variety of media platforms (i.e. radio, television, cable or satellite, etc.)
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Public Service Announcements via the Internet
The Internet provides government the opportunity to invest a minimal amount of resources into the education process with a maximum potential return on number of viewers of said information.
Each agency has a variety of issues they have opportunity to address in an unbiased, direct-connect manner. These PSA dispalys can help reduce phone calls and emails into an agency as well as help citizens sort through various multi-jurisdictional issues such as identity theft, phishing and other consumer fraud issues.
Frequently, agencies will design small, rectangle panels displaying an issue and/or program name (i.e. "Amber Alerts" or "Identity Theft") and when a user clicks on the panel, they will be taken to the page displaying such information. These panels can be found across multiple jurisdictions (i.e. a State of Illinois PSA panel on a local municipality website) and can be displayed as a sidebar menu.
Local PSA Announcement Ideals
- Amber Alerts
- Identity theft, phishing and other consumer fraud issues
- Local resources in case of emergency that contributes food, shelter, clothing, money and/or other resources (i.e. house fire destroys a home, power outages for an extended period of time, flooding destroys property)
County PSA Announcements Ideals
- Amber Alerts
- Identity theft, phishing and other consumer fraud issues
- Property Owner Issues
State PSA Announcements Ideals
- Amber Alerts
- Identity theft, phishing and other consumer fraud issues
Federal PSA Announcements Ideals
- Amber Alerts
- Identity theft, phishing and other consumer fraud issues
- Most Wanted
